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Marketing Intelligence & Planning :

Marketing Intelligence & Planning aims to provide a vehicle that will help marketing managers put research and plans into action. Users of research need to communicate with those who undertake research about their problems. The journal intends to publish articles on how information gathered by researchers has been processed and translated into action plans. At its most fundamental level, marketing is about selling.

• Publisher: Emerald Group Publishing Limited
• ISSN : 0263-4503
• Catalog # : 106928

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