With Youth Markets Alert you'll discover
the most effective ways to reach pre-schoolers (and their parents and
grandparents), tweens, teens and college kids. each issue provides a
comprehensive look at the current trends in youth marketing, abstracts of key
demographic and psychographic research, case studies of who's doing what, and
scores of contacts so you can follow-up with sources and deal-makers. Whether
invoking the nag factor or testing the waters of adulthood, America's youth
have enormous spending power of their own—and substantial influence on the
buying decisions of their parents and siblings. Let Youth Markets Alert be your guide to success in this ever-changing
market.
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