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Journal Of Consumer Marketing - Uk :
Journal of Consumer Marketing is a journal written by practitioners, consultants and marketing academics and is edited for marketers who desire further insight into how people behave as consumers worldwide. Consumption is a key element of much of human behavior. Understanding consumer behavior is the key to creating effective marketing strategies.  

• Publisher: Emerald Group Publishing Limited
• ISSN : 0736-3761
• Catalog # : 105927

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